Latest Research Shows British-sourced Bottled Water Sector Increased To 2.1 Billion Litres
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British bottled water production grew to 2.1 billion litres in 2014, the latest industry figures released by British Bottled Water Producers, show. The sector has grown from 1.9 billion litres the previous year, according to the latest figures from Zenith International.
The total value of the bottled water market in Britain has increased yet again. It is now worth over £2 billion – up from £1.7 billion in 2013.
The Zenith data corroborates global research released earlier this week by Canadean. This showed that water is outstripping other soft drinks with sales of plain bottled water set to exceed those of carbonated drinks for the first time this year. This makes water the best-selling drink worldwide. The growth will propel packaged water sales to 238bn litres by the end of 2015, compared with Canadean’s forecast of 227bn litres for carbonated soft drinks, the biggest non-water soft drinks category.
Jo Jacobius, Director of British Bottled Water Producers: “For some time now, as a nation we drink more bottled water than fruit juices & nectars, wines or spirits. There is a taste for natural products and, of course, water is calorie free and tooth-kind. Water consumption appears to be part of the continuing ‘wellness’ trend”.
Evidence of this is that the latest figures from Zenith International show a combined growth of 10.5% for Natural Mineral Waters and Spring Waters. Natural Mineral Water accounts for 60% of the UK market with a further third (33%) of the market accounted for by Spring Waters. Both of these categories of water must, by law, be wholesome and safe to drink as they emerge from the ground. Each one is unique due to the geology of the specific sources from which the waters are drawn. It is this terroir that makes each natural water special.
Consumer demands have driven packaging developments in recent years, with an increase of people buying small 50cl PET plastic bottles for ‘on the go’ use and 1.5litre bottles for ‘at home’ consumption. There is also growth in water coolers.
Jo Jacobius added: “Buying British is good for Britain. It helps preserve rural jobs; supports British businesses; cuts down on food miles; and, most importantly, backs businesses which act as stewards of the countryside because natural waters must, by definition, be sourced from wholesome, unpolluted land. For natural mineral water and spring water producers in particular, the water bottlers therefore have a keen interest in preserving the natural countryside”.
UK bottled water consumption per person exceeded 40 litres last year, compared with 37 litres in 2013, and just 26.9 litres in 2001. Zenith predicts levels will rise to 48 litres per person per year by 2019.
In the decade from 1994, the total UK market including coolers has grown from 690m litres to nearly 2.6 billion litres – including imported brands.
Sales of still water continue the recent trend of out-stripping sparkling water with still water accounting for around 85%, similar to last year.
British Bottled Water Producers represents some of the best small and medium sized brands including: Belu, Blue Keld, Brecon Carreg, Celtic Vale, Chalice Well Water, Hatterall Ridge, Iceni Waters, Llanllyr Source, Princes Gates Spring Water, Shepley Spring, Love Water, Swithland Spring, Wenlock Spring and Wingham Well Spring. For details of these brands and links visit http://www.britishbottledwater.org/best-of-british.asp
For more Zenith International data about the British bottled water market visit http://www.britishbottledwater.org/vital-statistics.asp
NOTES TO EDITORS
*BBWP would like to thank Zenith International for providing the research data.
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Article posted on: 14 May 2015
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